CREATIVE INNOVATOR
“Proven team builder and strategist who leads through problem solving, value-based leadership, and an exemplary work ethic.“
IMPACTFUL GROWTH
I’m a creative innovator, problem solver, team builder, and advocate for digital-first approaches. With a deep-seated love for the intersection of creativity and technology, I have dedicated my career to driving digital transformation, specifically for colleges and public media, and pioneering new ways to leverage the web and digital platforms for sustainable, impactful growth.
OPEN DOORS
I strive to facilitate a positive atmosphere where problem-solving is a standard but no question is a wrong question. Clear listening and excellent communication is essential to maintaining an honest and open team environment, where open doors, brainstorming sessions, and creative thinking increases productivity and promotes the long-term success of the agency.
CORE VALUES
I uphold principles such as dedication, attention to detail, honesty, and respect, all essential for a positive and productive work environment. These values ensure that tasks are completed efficiently, issues are minimized, and a collaborative work climate is maintained. I strive to exemplify these traits in a way that positively impacts both the objectives of the agency and my team.
CORE SKILLS
WEB / UX
I began designing websites as a hobby, which eventually evolved into a career. Over the years, my skills have matured, with a greater emphasis on UX and UI design.
- HTML and CSS
- UX Design, Photoshop, Figma
- Adobe Experience Manager
- WordPress, Sitecore, Modern Campus
- SEO
- Content Strategy
ANALYSIS
Utilizing my expertise in data analysis platforms like GA4 and Looker Data Studio, I’ve consistently contributed to making informed decisions on projects.
- Google Analytics 4
- Google Tag Manager
- Looker Data Studio
- Domo
- A/B Testing
- Heat Map Analysis
- KPIs, Reporting
RESEARCH
Occasionally, it’s necessary to conduct qualitative and quantitative research to confirm the potential impact of internal and external factors on the final outcome.
- SWAT Analysis
- SEO Research
- Focus Groups
- Surveys
- Reporting
USER-TESTING
Drawing on my experience in user-testing, both in-person and virtually, I’ve collaborated closely with my teams to actively engage our audiences and gather feedback.
- Preliminary Surveys
- Core Group Selection and Scheduling
- Testing Scripts/Protocols
- In-Person Testing
- Virtual Testing
- Post-Review, Reporting
PROMOTION
With expertise in SEM and social platforms, I grasp the pivotal role digital promotion plays in engaging audiences, boosting brand visibility, and meeting marketing goals.
- Google Ads
- TikTok
- X (formerly Twitter)
- YouTube
- On-site Promotion
- Content Strategy
MEDIA
With experience in public television, I have been able to manage our online presence which includes managing all video on demand and special event live streaming.
- PBS Media Manager
- PBS Curate
- PBS Station Manager
- Local Streaming and VOD
- Legislative Coverage
- Election Coverage
- PBS App
- Legislative Coverage App
- Adobe Premiere Video Editing
LEADS
I excel in crafting lead generation initiatives, designing landing pages, and seamlessly integrating CRM systems and analytics for engagement and measurement.
- Landing Page Development
- CRM – Pardot, Salesforce
- Conversion/Pixel Tracking
- GA4 Event Tracking
- GTM Integration/Tracking
- UTM Tracking
- Reporting
PROCESS
With a keen eye for efficiency, I specialize in streamlining processes and implementing robust web governance frameworks in small to large institutions.
- Web Governance/Planning
- Standard Operating Procedures
- SLAs
- RFI, RFP
- Intranet Solutions
- Cost Reduction Systems
- AI Tools
MANAGEMENT
Drawing on my management skills, I recognize the pivotal role management plays in driving success, collaboration, and resource utilization.
- Project Management
- Business Requirements
- Strategic Planning
- Budgeting
- Personal Management
- Performance Evaluations
- Cross-Team Collaboration
QUALITY
Leveraging expertise in QA strategies, I administer mechanisms to ensure adherence to standard operating procedures, policies, and government guidelines.
- Enterprise Content Management Training and Review Process
- Editorial Strategy
- Quality Assurance Workflows
- Audit Planning/Implementation
- Standard Operating Procedures
- Communication Plans
- Accessibility Audits
TRAINING
Proficient in conducting institution-wide training sessions for large-scale redesign initiatives, accessibility audits, and process improvement systems.
- Content Management Systems
- State-wide Accessibility Audits
- Internal Business Process Applications
- Student Data Management Tools
- Content Audits
- Conference Presentations
DESIGN
With expertise in design and UX, I bring a unique understanding to the design and development process for projects I work on directly or those I manage.
- Photoshop
- Illustrator
- Prototype/Mock-up Design
- Print and Digital Ad Design
- YouTube Thumbnail Design
- Website Design
- Logo Design
- WordPress Themes
EXPERIENCE
KENTUCKY EDUCATIONAL TELEVISION
Digital Content Manager, Marketing and Communications
October 2019 – Present
600 Cooper Drive, Lexington, KY 40324
- Spearhead content management and branding strategies for KET.org and digital properties, ensuring they are engaging, timely, and aligned with marketing priorities.
- Collaborate with MarComm to optimize online content, media, and landing pages for use in digital campaigns, events, and other agency initiatives.
- Work closely with technical web staff to maintain site standards, recommend updates, and resolve issues promptly to meet user-expectations.
- Maintain integration with other sites and digital properties, including PBS.org, while managing databases and systems for content generation.
- Utilize Google Analytics and other data sources to analyze content usage and usability.
- Identify new content opportunities and repurpose existing content to meet evolving user-needs effectively.
- Conduct research to assess the effectiveness of digital properties in meeting user-expectations and needs.
- Lead all agency-wide web initiatives including all website redesigns and overhauls.
- Manage a team of contract writers/content producers and collaborate with other content creators throughout the agency.
KENTUCKY COMMUNITY & TECHNICAL COLLEGE SYSTEM
System Director of Digital Strategy, Marketing and Communications
June 2018 – July 2019
System Office
300 North Main Street | Versailles, KY 40383
- Oversee KCTCS web presence, executing institutional strategy across multiple campuses and stakeholders.
- Advocate and lead use of centrally supported tools, including brand guidelines, accessibility tools, and web content management systems.
- Manage web team, prioritizing goals and work, serving as ad hoc lead for marketing and communications initiatives.
- Provide technical project management and development support for web properties.
- Lead governance and strategic use of institution’s public-facing websites for 16 colleges and system office.
- Consult stakeholders to enhance visitor experience using innovative technologies.
- Liaise with Technology Solutions unit and college web developers, providing direction and leadership.
- Provide training and support for campus web managers, marketers, and editors.
- Articulate plans and solutions for marketing and communication goals, recommending innovative methods and technologies.
- Monitor data and KPIs from web analytics tools, making recommendations for CMS enhancements.
- Develop and enhance CMS administrative functions to maintain structural integrity of web properties.
- Manage training programs and help desk support for college web representatives.
- Conduct webinars and workshops to support ongoing development and training initiatives.
BLUEGRASS COMMUNITY & TECHNICAL COLLEGE
Director of Digital Strategy, Strategic Communications
January 2018 – June 2018
164 Opportunity Way, Lexington, KY 40511
- Planned and coordinated college-wide and system-wide web services and digital marketing initiatives.
- Provided faculty, staff, students, and the community with quality customer service by assessing needs promptly and thoroughly resolving issues.
- Implemented and adhered to the project life cycle by managing all web/digital-related projects from conceptualization to implementation.
- Ensured quality at all stages of the project life cycle.
- Provided consultation with faculty and staff concerning problem definition and digital analysis.
- Developed policies and procedures.
- Managed budget projections.
- Served on or facilitated committees that are directly responsible for the creation of college or systems office procedures and/or policies in the areas of web services.
- Served on or facilitated system office digital infrastructure work groups.
- Planned and implemented cost-saving solutions.
- Oversaw quality assurance reviews of BCTC web/digital properties and collaborated with content managers to manage our brand, and ensure accuracy, reliability, and standards compliance (ADA Compliance).
- Coordinated all initiatives related to the front-facing website including all content audits and redesigns; manage internal and external digital communications and solutions (100+ digital solutions modules).
- Provided web expertise, project leadership, and local over-site/technical liaison for digital marketing initiatives, including content strategy, Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media analysis and conversion pixel tracking, landing page/form/micro-sites development/implementation, email responses, pipeline management (CRM), and Google Analytics/Google AdWords integration/analysis.
BLUEGRASS COMMUNITY & TECHNICAL COLLEGE
Director of Web Services, Administrative Computing Services
July 2013 – December 2018
164 Opportunity Way, Lexington, KY 40511
- Planned and coordinated college-wide and system-wide web services initiatives.
- Provided customers with quality customer service by assessing needs promptly and thoroughly resolving issues.
- Implemented and adhered to the project life cycle by overseeing all web-related projects from conceptualization to implementation.
- Ensured quality at all stages of the project life cycle.
- Provided consultation with faculty and staff concerning problem definition and systems analysis.
- Developed policies and procedures for the Administrative Computing Services division (Web and Applications).
- Assisted other divisions of the Information Technology Services department and the Vice President of IT with overall, college-wide IT policies and procedures.
- Assisted with budget projections.
- Served on or facilitated committees that are directly responsible for the creation of college or systems office procedures and/or policies in the areas of web services.
- Oversaw quality assurance reviews of BCTC web properties and collaborates with content managers to ensure accuracy, reliability, and standards compliance (e.g., WCAG 2.0, Section 508).
- Coordinated with Marketing on all initiatives related to the front-facing website.
- Provided web expertise, project leadership, and local over-site/technical liaison for all digital marketing initiatives, including landing page/micro-sites configuration/implementation, and Google Analytics/Google AdWords integration and data analysis strategy.
BLUEGRASS COMMUNITY & TECHNICAL COLLEGE
Project Manager, Web Services, Administrative Computing Services
November 2007 – July 2013
164 Opportunity Way, Lexington, KY 40511
- Developed project requirements and project plans to assure accuracy, validity, and process efficiency; established timelines and deliverables for UI (user interface) designs, UI development, and database design/integration
- Developed user-friendly UIs using standards complaint HTML/CSS;
- Optimized user-interfaces to be ADA and Section 508 compliant;
- Collaborated with other web designers and database programmers to develop student service and employee web database applications;
- Trained and provide support for staff on new and existing systems/digital solutions
- Worked with ACS team to maintain existing website using the Sitecore Content Management System;
- Served as liaison for Public Information and Marketing department on front-facing web marketing initiatives.
UNITED STATES DRESSAGE FEDERATION
Web Marketing Specialist
July 2006 – November 2007
4051 Iron Works Parkway, Lexington, KY 40511
- Served as project manager, user-interface designer, graphic artist, and developer for a website redesign and other web related projects.
- Performed user analysis using web analytics software and user feedback.
- Developed project requirements and project plans to assure accuracy, validity, and process efficiency; established timelines and deliverables for site design, site development, and database design/integration.
- Managed and coordinated brainstorming and card-sorting meetings to determine new information architecture.
- Designed flowcharts of new site structure.
- Coordinated with information technology and membership department in the design and integration of a members-only section.
- Designed concepts for analysis by staff, members, and councils and committees.
- Developed user-friendly site using standards complaint HTML/CSS.
- Optimized site to be ADA and Section 508 compliant; met with departments to initiate a complete content analysis of current site.
- Coordinated with copywriters to rewrite and develop new web content according to established deliverables.
- Worked with Information Technology department to ensure all new and transitioned online database applications work according to web standards.
- Led staff training on new features.
- Designed flyers, event banners, magazine ads, and other marketing material.
- Developed e-news and other web/graphic related projects as needed.
BLUEGRASS COMMUNITY & TECHNICAL COLLEGE
Web Developer, Web Services, Administrative Computing Services
June 2004 – November 2007
164 Opportunity Way, Lexington, KY 40511
- Conceptualized/implemented/re-designed multiple web projects for Bluegrass Community and Technical College departments.
- Organized information in aesthetically appealing design.
- Optimized sites to be ADA and Section 508 compliant.
- Worked with faculty/staff to ensure ideas are implemented as desired.
- Created graphics for Web Services projects and promotional materials.
- Designed and integrated new design into a content management system.
- Updated and maintained new and existing websites.
UNIVERSITY OF KENTUCKY
Web Consultant, Enrollment Management
December 2002 – May 2006
4051 Iron Works Parkway, Lexington, KY 40511
- Created, redesigned, and implemented websites for UK departments, such as African American Studies, Robinson Scholars Program, Kentucky Women’s Writer’s Conference, and Financial Aid.
- Organized information in usable and aesthetically appealing designs for an improved user-experience.
- Provided web design and graphic design expertise and consulting for various employees in the Undergraduate Education Building.
EDUCATION
“Education is not just about acquiring knowledge; it’s about empowering individuals to unlock their full potential and shape a brighter future for themselves and society.”
UNIVERSITY OF KENTUCKY COLLEGE OF COMMUNICATIONS
Bachelors of Science, Telecommunications & Media Studies
Class of 2006
4051 Iron Works Parkway, Lexington, KY 40511
BLUEGRASS COMMUNITY & TECHNICAL COLLEGE
Associates in Applied Science, Web & Graphic Design
Class of 2004
4051 Iron Works Parkway, Lexington, KY 40511
AWARDS & RECOGNITIONS
“Awards acknowledge excellence, but the true reward lies in the journey of dedication, perseverance, performance, and growth.”
PROJECTS
USDF Certified Instructor E-news
Designed all graphics for the USDF Certified Instructor E-news. Designed email layouts and coordinated the delivery once a month.
GMO Officials E-news
Designed all graphics for the USDF Certified Instructor E-news. Designed email layouts and coordinated the delivery once a month.
USDF Weekly E-news
Designed all graphics for the USDF Weekly E-news. Design the email layouts (different ones sent based on needs) and coordinated the delivery once a week.
USDF Adequan®/USDF Annual Convention
Designed all graphics for two USDF Annual Conventions. Includes magazine ads, web graphics, flyers, banners, post cards, and event programs.
ITES Redesign
Designed, developed, and project managed the redesign of the Information Technology Enterprise System (ITES), the BCTC-specific employee Intranet. Another redesign is scheduled for 2018.
Magee’s Bakery
Designed and developed the Magee’s Bakery website. Maintained the site from 2006-2017. Handed over control to another designer this year.
Doninga
Designed and developed the website for a horse breeding company here in Kentucky.
Small Business Development Center
Planned, designed, and developed the website (has since been redesigned) for the Small Business Development Center. Designed logo which has since been redesigned.
Think Bluegrass
Designed and developed the website for Think Bluegrass. Has since been redesigned and renamed. It is now called Think Kentucky – Kentucky Cabinet for Economic Development. Set up site in WordPress.
Digital Infrastructure Stabilization Project
Served as team lead for the KCTCS Digital Infrastructure Stabilization Project CMS (Content Management System) Workgroup. Provided leadership and expertise for CMS selection, communication plan, and initial set up. Coordinated the migration of our existing website locally to our new content management system, OU Campus. Worked to develop and implement new processes and governance models.
Digital Ad Campaign / Landing Pages
Project managed and assisted with the design and development of a local digital ad campaign with responsive landing pages. Configured interest forms, Google Analytics event handlers, and Google AdWords. Coordinated with marketing personnel on landing page specifics and the implementation plan. Developed dashboard views/custom reports for tracking the campaign.
USDF.org Website Redesign
Coordinated the complete redesign of the USDF.org website (it has since been redesigned). Conducted card sorting (Information Architecture IA) and SEO meetings, ran a content analysis, conducted local user analysis using Web analytics software and user feedback, developed wire-frame and working concepts, presented designs to leadership for buy in, designed and developed the new site, and reported to the Board of Directors on progress.
BCTC Website Redesign(s)
Involved in local redesign and CMS integration efforts in 2005-2006 when the Bluegrass Community and Technical College (BCTC) (formerly LCC) website moved to KCTCS; in 2008-2009 when we implemented Sitecore (KCTCS Initiative – Local Lead), and again in 2014 when all college websites were refreshed (Local Lead).
BCTC 75th Microsite
Designed and developed the layouts for the BCTC 75th Anniversary website. Coordinated with KCTCS marketing on the WordPress install and BCTC marketing on content. The site launched on schedule.
Online Scholarship Application
Project managed and assisted with the development and implementation of a system for students to submit and manage their scholarship application(s) online.
USDF.org Website Redesign
Coordinated the complete redesign of the usdf.org website. Conducted card sorting (IA) and SEO meetings, ran a content analysis, conducted a user analysis using Web analytics software and user feedback, developed wireframes and working concepts, presented designs to leadership for buy in, designed and developed the new site, and reported to the Board of Directors on progress.
UK Financial Aid
Designed and developed the UK Financial Aid website (has since been redesigned). Produced wire-frames and concepts for approval prior to development. Responsible for migrating all content to the new platform.
Marketing Assistance Request System
Conceptualized, project managed and assisted with the development of a marketing work order system for Bluegrass Community and Technical College (BCTC). Successfully coordinated with marketing staff to implement a system that would help them manage their short-term and long-term assistance requests and would allow marketing management to run reports as needed.
SACS Reaffirmation of Accreditation
Successfully led the placement of all compliance reports online without any errors. Led the successful completion of the project through clear daily deliverables and clear project tracking documentation. Facilitated a calm team environment in the midst of a tight deadline.
SACS Fifth-Year Interim Reports
Successfully led the placement of all fifth-year interim reports online without any errors. Led the successful completion of the project through clear daily deliverables and clear project tracking documentation.
Mobile Responsive System Status System
Designed, developed, and project managed the successful implementation of a mobile-friendly system for recording scheduled maintenance updates and service outages.
BCTC Calendar
Led the design/development and successful implementation of a BCTC Calendar for Faculty/Staff, Students, and the Community. Designed a custom mobile friendly interface. Chaired an action committee that helped develop the needs assessment.
Selective Admissions System (SAS)
Designed, planned, and assisted with the development of a more effective data management solution for selective admissions at BCTC. Student interface and admissions back-end allow for data management and automated ranking for program admission. Admissions has reported significant cost savings in paper, postage, and personnel time.
Position Approval System (Workflow Component)
Project managed and oversaw the development and implementation of a standardized workflow component for use in a new position approval system within the Information Technology Enterprise System (ITES). Reduced paper costs and a significant improvement in speed of workflow has been reported.
Web Governance
Led the Web Governance Advisory Group at Kentucky Community and Technical College System. Drafted sections of the governance plan to prepare for implementation in December 2019.
UK Dining Services
Designed the interface for the UK Dining Services registration system. Led the successful development and implementation of the application.
Tutoring iPad Kiosks
Project managed and led the design/development and successful implementation of a tablet friendly sign-in kiosk application for the Tutoring Center. Reporting has provided the tutoring center with necessary data to secure funding and measure student success.
First Year Center iPad Kiosk
Project managed and led the design/development and successful implementation of a tablet friendly sign-in kiosk application for the Tutoring Center. Reporting has provided the tutoring center with necessary data to secure funding and measure student success.
Student Support Services iPad Kiosk
Project managed and led the design/development and successful implementation of a tablet friendly sign-in kiosk application for Student Support Services.
UK BCTC Class Pass (Landing Page/Application) Services
Project managed and assisted with the design and development of the Class Pass landing page and application. Designed site to be mobile responsive using the Bootstrap framework. Designed graphics for website/social media.
Professional Development Fund Requests
Planned, designed, and developed a workflow system for $150 PD fund award requests. Requests are routed through an employee’s supervisor and then to the PD manager for final approval.
First Year Center iPad Kiosk
Project managed and led the design/development and successful implementation of a tablet friendly sign-in kiosk application for the Tutoring Center. Reporting has provided the tutoring center with necessary data to secure funding and measure student success.
IT Services Assistance Request System
Conceptualized, project managed and assisted with the development of work order system for Bluegrass Community and Technical College (BCTC). Developed an easy-to-use application interface for IT staff, and created a client-focused “submit and track” request system on our Information Technology Enterprise System (ITES).
New Employee Technology Requests
Coordinated with Technical Services staff and Human Resources at Bluegrass Community and Technical College (BCTC) to conceptualize and develop a new employee technology request and verification system. The system has eliminated the need for paper form submissions and has provided a method that has helped Information Technology Services provide faster service to our new employees.
Transcript Request System
Designed, developed, and project managed the successful transition of the Transcript Request Access Database into a dynamic online application for Bluegrass Community and Technical College’s (BCTC) Office of Registrar department. Evaluated current data-collection methods to assess, design, and implement a new strategy that would ensure process efficiency and improve student service.
Kentucky Theatre
Designed and developed the current Kentucky Theater website. Integrated design and custom features into a current WordPress install.
Recurring/Non-Recurring Budget Requests
Led and project managed the design/development of a recurring/non-recurring budget approval system with several layers of approval and a ranking component for leadership.
Class Schedule Search
Designed and successfully managed the development of a class search for students and advisors, a mobile friendly application with the ability to show data from DSS such as class availability.
Assessment, Improvement, Measurement (AIM)
Project managed and assisted with the UI design and development of the online planning and assessment system to measure for Bluegrass Community and Technical College (BCTC). This easy-to-use planning and assessment system is used to measure and improve the quality of education and long-term well-being of the college.
Graduation Application
Designed, developed, and project managed the successful transition of the Graduation Access Database into a dynamic online application for Bluegrass Community and Technical College’s (BCTC) Office of Registrar department.
Faculty and Staff Awards
Designed and successful assisted with the development of a faculty and staff awards application for submitting, approving, and ranking nominations.
Strategic Planning (2010-2016)
Served on the Strategic Planning Technology sub committee from 2008-2010 to assess and evaluate trends in technology, and provide input on items that should be considered when compiling the draft of the 2010-2016 Strategic Plan.
Committee Leadership Chair
Served on multiple committees and teams, specifically hiring committees and quick action committees that had a short-term and highly focused objective.
Web Accessibility Audit
Spearheaded Americans with Disabilities Act compliance initiative to audit 8,000 college-wide web pages and 10,000 public-facing documents at KCTCS. Trained college employees state-wide to remediate PDFs and other documents, advised on document public visibility while working toward full compliance.
KYStats Salary Data
Coordinated efforts with our institutional research department and KYStats to display local workforce region-based salary data on our 16 college websites.
KCTCS User-management Framework
Oversaw and assisted our web developers with the conceptualization of a user-management framework/system shell to use as a back-end for our incident report and crime log modules as well as future applications.
Better Lives Website
Successfully launched a redesign our Better Lives website in a 2 week time-frame.
Budget Savings
Successfully managed budget projections for Web Services area by opening 34% of the overall budget for more vital expenditures.
KYStats Salary Data
Coordinated efforts with our institutional research department and KYStats to display local workforce region-based salary data on our 16 college websites.
Learn At Home Website
Work with colleagues at KET to develop a Learn at Home website dedicated to providing resources and learning opportunities for children during the peak of the COVID-19 pandemic. Conducted focus groups and reviewed data to guide user-experience and content decisions.
Primary and General Election Results
Design and develop our election results page at KET using established AP data structures and layouts. Optimized the site and monitored results during our live coverage.
COVID-19 Website
Coordinated with leadership and other marketing team members at KET to develop a user-friendly COVID-19 site. Gathered content and worked to present it well to all of our concerned audiences.
Gov. Press Conference Live Streams
During the earl part of the pandemic, I worked with engineering and IT to get our pool feed simulcasted to our Streamhoster feed, thereby allowing us to provide the only YouTube live stream of these important press conferences at the time.
Kentucky Edition Launch
Worked with programming, production, engineering, and other key staff to establish the processes necessary for efficient VOD/online delivery on our first ever nightly news program, Kentucky Edition.
KET.org Redesign
Worked with my team, technical staff, and other key stakeholders on redesigning our KET.org website. The website changes were all based on user data, surveys, heat maps, A/B tests, and virtual user-testing sessions.
KET Education Website Overhaul
Working on the first ever overhaul in about 10 years of the KET education website. Coordinate and lead multiple sub-groups for analytics, content strategy, information architecture, auditing, and migration.
KET UA to Google Analytics 4 Migration
Worked with marketing colleagues and an outside agency to ensure a seamless transition from Universal Analytics to Google Analytics 4 (GA4) before transition deadline.
PBS Media Manager Audit
Continually conduct audits and work programming staff and my team to ensure all shows are viewable on our website and the PBS App and removed when the rights expire.
KET FastForward Landing Page
Coordinated with education and other marketing staff to design and develop a user-friendly landing page for KET FastForward, an adult education program. Ensured all data was feeding to our Pardot CRM.
KET.org Enhanced Program Pages
Planned for and help manage the enhancement of the KET programs for a better program branded viewing experience. The changes also helped us set up additional related content to align with our current marketing campaigns.
Standard Operating Procedures
Continually work to establish Standard Operating Procedures (SOPs) by communicating with other areas such as production, programming, and engineering to ensure all processes that relate to web and digital distribution are defined and continually reviewed for process efficiency.
Digital Strategy Task-force
Established and led the Digital Strategy Task-force at KET. We ran a SWAT analysis with key digital stakeholders to determine what needs to happen to enhance our digital presence at KET. This soon morphed into separate initiatives.
Legislative Coverage Online Experience
Coordinate with leadership, technical web staff, design, and other marketing staff to implement a more enhanced Kentucky Legislative Coverage experience based on user-testing and other data analyzed during our last redesign.
The Next Chapter
Work with my team, leadership, production, and other marketing staff to develop a site to support our aging initiative, which is focused on the issues facing Kentucky’s aging population and their loved ones.
Underwriting
Oversee the the online efforts to create and manage the underwriting ads in Google Ads, which support the on-air spots that are sold to various companies for station support.
© 2024 James Hogan. All Rights Reserved.